Granit Xhaka Embarks on New Journey Beyond Football as He Assumes Leadership Position at Fashion Brand
Former Arsenal midfielder Granit Xhaka has shifted his focus from football to the fashion industry by spearheading a clothing brand.
The Swiss player had a memorable seven-year stint with the Gunners, where he captained the team and lifted two FA Cups.
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Since joining Bayer Leverkusen in 2023, he has celebrated victories in both the Bundesliga and the German Cup.
At 32, Xhaka co-founded the Grajo streetwear label two years ago and has assumed full control of the brand.
The national player of Switzerland stated, “We’ve reached an agreement for me to take full charge and advance our goals.
“I’ve shifted the company’s focus to align with my personal vision. Besides streetwear, we also cater to those who lean towards a more elegant style.
“Our collections offer options that range from casual to sophisticated. I showcase my new designs to my teammates in Leverkusen.
“The feedback has been positive, and many are keen to wear the pieces.
“Currently, we are prioritizing online sales, as it’s the most effective approach to connect directly with our audience, but this is merely the start.
“I see us expanding into brick-and-mortar stores as well. Social media plays a vital role in our strategy, and I aim for our presence to grow across Europe and the USA.
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“I am investigating innovative clothing production methods; it’s captivating to learn about the process.
“Fashion has always been a passion of mine, and it holds even greater significance now with my own brand!
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“My wife Leonita is incredibly supportive of my fashion ventures and style, which means a lot to me.”
Xhaka made a total of 297 appearances for Arsenal, scoring 23 goals following his £35 million transfer from Borussia Monchengladbach in 2016.
The Basel-born athlete is also recognized as Switzerland’s most-capped player, with 14 goals in 135 appearances.