COOFANDY, EKOUAER, and Zeagoo Team Up for Oktoberfest 2025: Joint Pop-Up Event at Substanz Club

MUNICH, GERMANY – Media OutReach Newswire – 13 September 2025 – COOFANDY, EKOUAER, and Zeagoo are thrilled to announce their involvement in the 2025 Munich Oktoberfest, featuring a special offline pop-up event in collaboration with Substanz Club, one of the city’s most renowned music venues. The event is scheduled for September 20 to 22 at Substanz Club, just 700 meters from the main festival grounds. Themed “More Beer, More Bold, More You!”, this partnership fuses traditional festival vibes with contemporary fashion culture.

This collaboration signifies the brands’ inaugural participation in a globally celebrated cultural festival, highlighting their shared commitment to creating immersive, impactful experiences that link fashion to local culture and community. By establishing their presence in a setting that combines tradition with worldwide exposure, COOFANDY, EKOUAER, and Zeagoo aim to enhance their visibility in the European market while exploring innovative expressions of fashion through the lens of cultural celebration.

– Advertisement –

Three Brands, Three Immersive Zones
Three unique brand zones offer interactive, engaging experiences that showcase each brand’s identity.

• COOFANDY: Attendees can partake in a stylish twist on the Oktoberfest “Masskrug” lift, snap retro-themed photos, and receive exclusive swag, including 400 canvas bags, 1,200 introductory cards, and 150 hats (50 per day).
• EKOUAER: The “Blind Touch Challenge” emphasizes signature soft fabrics in a cozy, festive atmosphere, with 400 bags, 1,200 cards, and 90 eye masks (30 per day).
• Zeagoo: Guests can style a festival outfit in 30 seconds and strike a pose in a selfie frame for a chance to win 400 bags, 1,200 cards, and 100 gift boxes (33 per day).

Over 3,600 branded gifts will be given away throughout the three-day event, ensuring guests depart with unforgettable, shareable memories.

From Street Style to Screen Share: A Connected Brand Experience
Influencers will participate in the Substanz Club activation, creating real-time content with hashtags such as #BeerFashionClash, #Oktoberfit, and #MünchenStyle to enhance engagement and visibility.

From September 10 to October 10, COOFANDY, EKOUAER, and Zeagoo will offer discounts of 15–20% on select items on Amazon Germany and UK, bridging the in-person event with online engagement.

Highlighted hero products from each brand will be part of this promotion, blending festive style with comfort—ideal for Oktoberfest.

Featured from COOFANDY are the Men’s Stretch Slip-On Jeans, designed for all-day comfort with an elastic waistband and rugged appearance—perfect for festival enjoyment and casual outings. The Knitted Short-Sleeve Turtleneck Shirt adds a contemporary twist to traditional attire, ideal for layering or standing out in the beer tent.

– Advertisement –

EKOUAER presents cozy essentials like the Women’s Long-Sleeved Thermal Tops, perfect for layering during brisk Oktoberfest mornings. The V-Neck Button-Down Nightdress offers soft comfort and a laid-back style, excellent for relaxing after a day of festivities.

Zeagoo embodies Bavarian charm with the Lace Dirndl Blouse with Half Sleeves, featuring floral lace and pearl buttons for a timeless festival look. The Short-Sleeve V-Neck Dirndl Blouse merges vintage embroidery with a flattering fit—suitable for both Oktoberfest and everyday wear.

Looking Ahead

Through engaging, shareable moments, COOFANDY, EKOUAER, and Zeagoo have brought their values to life in significant, memorable ways. They are committed to investing in cross-cultural storytelling, experiential retail, and digitally connected campaigns that foster engagement across various borders and platforms.

Hashtag: #COOFANDY

The issuer is solely responsible for the content of this announcement.

Powered by WPeMatico

– Advertisement –