Popsicle Nail Bars Poised to Transform South Africa’s Nail Care Market
Johannesburg – Ian Fuhr, a seasoned entrepreneur and the founder of the Sorbet Group, is embarking on another venture.
In this latest endeavor, he has teamed up with a fresh player in the professional beauty landscape – Popsicle Nail Bars (Popsicle).
This innovative force in the beauty sector is set for national expansion with the debut of Popsicle Nail Bars.
The impactful brand is redefining nail care through exceptional service, heightened hygiene protocols, and digital innovation.
This venture represents a strategic alliance between Fuhr, a noted authority on customer service culture, and the Bhogayatas, who developed the Popsicle Nail product line.
With a robust product presence in the nail care industry, the Bhogayatas are now collaborating with Fuhr to establish Popsicle as a national franchise of retail nail bars.
“This isn’t merely a chain of salons – it’s a scalable business model grounded in a culture of service,” states Fuhr.
“Our aim is to forge a brand that redefines industry benchmarks, empowers entrepreneurs, and consistently delivers an outstanding customer experience at every interaction.”
A Unique Proposition in a Competitive Market
Popsicle seeks to capture market share through a compelling value proposition that combines affordability with top-notch service.
The brand’s distinct positioning centers on five fundamental pillars:
- Medical-Grade Hygiene: All equipment is sterilized to hospital-level standards, exceeding current industry expectations.
- Augmented Reality (AR) Consultations: Customers can visualize nail designs in real time using AR technology, enhancing personalization and confidence in their choices.
- Exclusive Signature Treatments: Unique manicures and pedicures that are unavailable elsewhere in South Africa.
- First-to-Market Innovation: Early adoption of global trends and technologies, ensuring Popsicle remains at the industry’s cutting edge.
- Fully Integrated Brand Experience: From salon services to professional-grade products, Popsicle offers a cohesive brand identity and lifestyle.
Franchise-Driven Expansion Strategy
With its first two locations set to open in December 2025 at Bedford Centre in Bedfordview, Johannesburg, and Fourways Mall in Fourways, Johannesburg, Popsicle is actively scouting for new locations throughout 2026 and beyond.
The company is currently seeking prospective franchise partners and experienced nail technicians to join its next growth phase.
“Our franchise model is designed to enable South African entrepreneurs with a turnkey solution based on established operational systems, extensive training, and brand strength,” explains Trisha Bhogayata.
“We’re looking for partners committed to fostering community through service.”
Alignment with a Greater Purpose
Fuhr mentions that he will continue his involvement with the Hatch Institute and The Human Bridge Movement, both focused on leadership, culture, and enhancing customer experiences.
Popsicle Nail Bars, he adds, is a commercial reflection of this same vision.
“This business furthers my life’s mission – to demonstrate that a values-driven service culture benefits individuals and serves as a sustainable driver of business success,” says Fuhr.
*For inquiries about franchise opportunities or partnership options, please visit www.popsiclenails.com