Why Michael Saylor Suggested MrBeast Invest in Bitcoin
On October 5, 2025, Michael Saylor, the founder of Strategy and a prominent bitcoin advocate, urged the popular YouTube personality Jimmy Donaldson, better known as MrBeast, to buy bitcoin. This came as a response to MrBeast’s post expressing concerns about the future of YouTube creators, fearing they could lose their jobs to AI-generated content. Does MrBeast, recognized for his generosity to strangers, genuinely have financial worries? And how knowledgeable is he about cryptocurrency?
Summary
- MrBeast took to X to voice his concerns about the rapid improvement of AI-generated videos, expressing anxiety about the potential impact on millions who rely on YouTube for their livelihood.
- Saylor’s response to MrBeast’s worries was succinct: “Buy Bitcoin, MrBeast.” MrBeast is familiar with bitcoin and crypto, having invested in altcoins and NFTs since at least 2021.
- In September 2025, on-chain analysts connected the rise in ASTER token prices to MrBeast’s wallet, a claim he denied, asserting he would never launch a memecoin.
- In June 2025, MrBeast revealed that most of his income is reinvested into his YouTube channel and other projects, leaving him with “very little money” personally and in need of loans.
MrBeast’s Concerns
MrBeast, with over 443 million subscribers on his main channel, has a complex relationship with artificial intelligence. On October 5, 2025, he posted on X, reflecting on the potential threat AI poses to YouTube creators. He questioned what would happen to professional content creators when AI videos become indistinguishable from human-made ones, concluding his post with, “Scary times.”
The post garnered over 63,000 likes and 6,200 comments within a day, spurring varied reactions from support to criticism. One comment pointed out that “MrBeast just realized the machine that made him can now replace him,” suggesting it was the YouTube algorithm that propelled his popularity. Others reminded that he had himself promoted an AI tool for generating video thumbnails for YouTubers.
The thumbnail generator, named ViewStats, was announced in June 2025 but faced backlash from designers who felt it threatened their jobs. MrBeast quickly retracted the project, stating it would instead direct users to hire real designers. Following this, he expressed empathy for those perceiving AI as a job threat.
Previously, MrBeast had expressed concerns about AI causing potential problems. In 2023, an AI-generated deepfake featured a clone of MrBeast, claiming to offer an iPhone 15 Pro for only $2 in a “world’s largest giveaway.” The real MrBeast cautioned his followers about scammers and questioned social media platforms’ ability to manage the rise of deepfakes.
MrBeast’s Crypto Journey
While MrBeast doesn’t frequently discuss digital assets in his content, he is not entirely unfamiliar with cryptocurrencies. During the 2021 bull run, he made several tweets about Bitcoin.
For instance, on February 20, 2021, he tweeted an offer of $10,000 in bitcoin to a random retweeter, along with a request for followers on Twitter.
Earlier, he conducted a poll asking if people held bitcoin or any other crypto assets. He also mentioned to fellow YouTuber Ludwig Ahgren that he had accepted a $10,000 donation in bitcoin. In November, he promoted an environmental initiative that accepted donations in BTC. In September, he collaborated with Coinbase for a giveaway in which someone could win by following both MrBeast and Coinbase on Twitter.
Overall, MrBeast’s posts about Bitcoin were primarily between January and November 2021, with no further mentions on X or YouTube since then.
In addition, MrBeast engaged with NFTs and tokens through various replies on X. Analysts from Loock in 2024 claimed to track 50 crypto wallets associated with MrBeast, allegedly linked to insider trading, pump-and-dump schemes, and misleading investors, particularly highlighting his endorsement of the SuperVerse token in May 2021.
Loock also cited MrBeast’s promotion of EthernityChain’s NFT collection, AIOZ token, and the Refinable NFT marketplace in return for tips. The analysis suggested he was involved in insider trading with ShopX, XCAD, Boson Protocol, among others.
Reportedly, MrBeast made over $23 million through these trading activities and token sales he and fellow YouTuber KSI promoted, dating primarily back to 2021. Despite his denials, such allegations were echoed by blogger Stephen Findeisen, known as Coffeezilla, in a video. MrBeast refuted any claims of wrongdoing.
In September 2025, Lookonchain analysts noted a $1 million influx of ASTER tokens into a wallet attributed to MrBeast. He denied owning this wallet and claimed ignorance of the ASTER token, reiterating his stance against creating memecoins and warning followers against scams impersonating him.
MrBeast’s Financial Struggles
In his YouTube content, MrBeast is known for giving away substantial sums of money and lavish gifts to strangers. The production costs for his videos are high, often involving extravagant elements like destroyed luxury cars or elaborate setups, averaging between three to four million dollars each. Recently, MrBeast has stated he has “very little money,” as he heavily invests in video production and even needed his mother’s financial help for his wedding.
He has plans to diversify his income, including the launch of an animation studio, a video game platform, and a collaboration on a thriller with renowned author James Patterson. Presently, he is also selling branded chocolate bars titled Feastables, snack kits, and software tools for vloggers. MrBeast’s company, MrBeast Industries, employs 450 people.
While Feastables generates revenue, the high production costs for videos consume most of the profits. From 2022 to 2024, the company experienced significant losses, totaling $110 million in 2024 alone. Many of these losses stem from MrBeast’s ambition to collaborate with individuals who possess diverse perspectives, as he communicated to Bloomberg. In 2024, he hired a CEO to streamline costs for MrBeast Industries.
Michael Saylor promotes a bitcoin accumulation strategy for addressing the United States’ national debt, making his advice to MrBeast to invest in bitcoin fitting, especially considering MrBeast’s financial issues are comparatively minor. Nonetheless, MrBeast may have his own approaches to tackling financial gaps using cryptocurrency.