Introducing the New Electric SUV: Committed to Safety, Reliability, and a Localized Strategy

MUNICH, GERMANY – Media OutReach Newswire – 6 September 2025 – The 2025 IAA Mobility in Munich is about to commence. As one of the most impactful automotive exhibitions worldwide, the IAA is celebrated for presenting innovative technologies and establishing future industry standards, serving as a pivotal platform for brands to exhibit their creativity and global outlook. This year, Hongqi, a representative of premium Chinese automotive brands, will unveil its brand-new all-electric SUV – the EHS5 – along with a selection of BEV models already available in Europe, marking a significant advancement in its evolving European strategy.

In recent years, Hongqi has been enhancing its global approach with an emphasis on new energy and smart mobility, consistently broadening its influence with a global perspective. Guided by the principle of “Rooted in Europe, For Europe,” Hongqi aims to utilize its participation at IAA to spotlight localized initiatives within the European market. This includes developing a strong sales and service network and reinforcing collaborations with local stakeholders to ensure products and services are customized to fit the needs of European consumers. Additionally, the world premiere of the EHS5 presents a fresh opportunity to showcase Hongqi’s brand ethos: “Great cars for the people who drive us.”

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As the latest addition to the Hongqi NEV family, the EHS5 embodies a product philosophy defined by “A Fortress of Safety for Your Loved Ones, Family Camp on the Move, and First-Class Comfort for Every Journey.” With state-of-the-art intelligent safety systems, dependable range, and luxurious driving comfort, the EHS5 is engineered to offer European families both safe mobility and premium in-car experiences.

Through the “Rooted In Europe, For Europe” strategy, Hongqi is dedicated to delivering products and services tailored for European customers. From initial adaptations to local driving conditions to establishing a multi-country sales and service framework, the brand seeks to make premium mobility experiences accessible throughout the region. The EHS5, a flagship model under this strategy, emphasizes Hongqi’s commitment. Featuring top-tier safety attributes, it guarantees comprehensive protection for families. Its extended driving range and adaptable interior space accommodate the demands of daily commuting and long-distance travel, while its first-class comfort features enhance both driving and riding experiences. More than just a vehicle, the EHS5 reflects Hongqi’s vision of providing a lifestyle that interweaves security, freedom, and enjoyment for European users.

Europe, being both the birthplace of the automobile and a prominent hub for innovation and transformation in the global automotive sector, serves as an ideal backdrop for this notable launch. The global debut of the EHS5 at IAA exemplifies Hongqi’s dedication to its global strategy and signifies a major milestone in its European localization journey. Looking ahead, Hongqi will continue to uphold its brand ethos of “Great cars for the people who drive us,” collaborating with European users to forge a promising future of mobility.

Hashtag: #Hongqi

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