APO Group Chosen as Emirates’ PR Agency for Africa

Johannesburg – APO Group has been appointed as the public relations partner of record for Africa by Emirates, one of the largest international airlines in the world, effective immediately.

As part of this collaboration, APO Group, a premier pan-African communications and news distribution consultancy, will assist Emirates by offering strategic guidance, comprehensive public relations, and stakeholder engagement across South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania, and Egypt.

This partnership aims to enhance Emirates’ visibility in the region while ensuring consistent, insights-driven communications that align with the airline’s brand and business objectives.

By utilizing APO Group’s extensive network and expertise across the continent, Emirates will strengthen its engagement with pan-African audiences, local media, and industry partners.

The appointment underscores Emirates’ ongoing investment in the continent and its dedication to maintaining a robust and responsive communications strategy.

Furthermore, it closely aligns with APO Group’s mission to innovate the future of communication and serve as the platform for Africa’s voices.