AutoTrader Launches Next-Generation AI Tools to Assist Buyers in Discovering Their Ideal Car

Johannesburg – The news is out – AutoTrader is on the verge of launching a groundbreaking suite of artificial intelligence (AI) solutions aimed at empowering dealerships, boosting performance, and simplifying the car-buying process for consumers.

For more than 30 years, AutoTrader has transformed the vehicle buying and selling landscape in South Africa.

What started in 1992 as a 24-page printed magazine connecting buyers and sellers has progressed into a reliable digital marketplace that enhances transparency, efficiency, and informed decision-making in automotive sales.

Now, this journey is set to enter an innovative and entirely new phase.

On Thursday, 16 October 2025, AutoTrader South Africa will present Dealer Connect 2025 at The Galleria in Kramerville, Sandton.

At this event, a unique suite of Artificial Intelligence Dealer and Consumer tools will be introduced—cutting-edge technology engineered to transform how dealerships engage with buyers and how consumers locate their next vehicle.

This development signifies the next phase of connected retail intelligence, allowing dealerships to operate more effectively, respond more swiftly, and connect with buyers with unmatched accuracy.

“Every advancement we’ve made has begun with feedback from our dealers,” remarked George Mienie, CEO of AutoTrader South Africa.

“From our initial print editions to our most sophisticated digital solutions, our mission has remained consistent – to streamline the process, cultivate trust, and create growth avenues.

“This next phase continues that tradition, bringing the dealer-buyer relationship into the realm of artificial intelligence.”

Over the years, AutoTrader has unfailingly provided technology that enhances dealership operations while increasing transparency.

From foundational features like Response Manager and Call Tracker to innovative tools such as Price Ratings and Ratings & Reviews (all industry milestones in South Africa), each achievement has fostered trust and assurance between buyers and sellers.

The cornerstone of AutoTrader South Africa’s success is its culture—one characterized by speed, collaboration, and an unwavering quest for advancement.

Instead of striving for perfection, AutoTrader emphasizes developing minimum viable products that reach dealers promptly, allowing for practical testing and subsequent enhancements.

This agile approach ensures that every innovation is informed by customer insights and tailored for tangible results.

The upcoming launch builds upon that foundation.

Participants can look forward to discovering how this new technology is set to enhance dealer performance, boost profitability, and accelerate inventory turnover, equipping South African dealerships to excel in a competitive market.

“Dealers are under pressure to sell stock quickly, engage buyers effectively, and run operations smoothly,” Mienie stated.

“Our new AI solutions are designed to facilitate this.

“To provide dealers with a competitive advantage through data, automation, and valuable insights.

“It’s about positioning South Africa’s dealerships for the future of automotive retail, starting now.”

Automotive professionals can gather more information about the unveil at DealerConnect2025, where updates will be shared post-launch.

This launch will also pave the way for the AutoTrader Dealer Awards 2025, recognizing excellence within the dealer community and underscoring the innovation, integrity, and cooperation that define South Africa’s automotive retail sector.